Our storyUpdated a year ago

Who We Are

We are a community of fashion specialists.

Our ecosystem breaks down barriers to buying and selling slow fashion. It's a game-changer. We've carefully curated the best Dealers out there, to elevate second hand fashion. Through our collective's curation and care of premium products, together we will make second hand the first choice. We believe that everyone should be able to discover high-quality clothing and continue its life easily, no matter their style or price point. Our ‘Circular Curation’ ethos makes this possible through our Buy Better and Renew features.

Buy Better: Buy with trust direct from our established Dealers, who’ve all been hand-picked for their love and expertise.

Renew: We resell items any item you purchase at any point in the future. Renew your style anytime and live consciously.

Our team

Known Source is a growing team of purpose-driven creatives and fashion experts dedicated to make second hand fashion the first choice.  

Meet our Founders:

Henry McNeill-Njoku is a lifelong car boot sale enthusiast. He has been a key player in the UK second hand fashion scene since founding HMS Vintage, a reputable online vintage shop, back in 2015. Over the years, Henry became more and more disillusioned with the selling experience on existing second hand platforms, becoming increasingly frustrated with the lack of innovation, appreciation for 'top sellers' and the sea of low-quality items drowning out his high-quality stock.

"Unique can be challenging to find – the story behind each piece is just as important to us as the piece itself and who's selling it. We're all here because of our ability to source the best clothing, and we want to champion this."

Theo El-Kattan has been a frequent buyer of second hand since he was a kid. Growing tired of the oversaturated platform feeds, Theo feels that too much trash drains the user experience with an incoherent onslaught of low-quality items. All he wants is quality. He's a simple man.

"We've loved getting to know every one of our Dealers over the last few years. What's been made clear is that oversaturation is killing the industry and how, as a result, we're all championing the unique."

Meet our Creative Directors:

Shubhankar Ray is a globally recognised thought leader in branding and creativity and has pioneered a counter-intuitive approach to re-framing and developing modern brands in the 21st century. He started his career as a Scientist, but left the lab early to work for Levi's, continuing his award-winning work in global branding, consumer-social reality and designing multi-level campaigns and communications systems for Camper, Clarks and G-Star Raw, as well as ad-hoc projects for The United Nations and Pangaia. 

Dean Ricketts founded The Watch-Men Agency in 1989, building on his background in fashion styling, music and image-making, and specialising in 'urban culture'. Throughout his career, Dean did creative work for BFI, Levi Strauss, denim brand ROGAN and the launch of the ethical clothing label EDUN. Moreover, he consulted, wrote and styled for magazines like The Fader, The Face, i-D and The Sunday Times Magazine.

Meet our Editor: 

Dominique Fenn has worked with magazines such as i-D, SHOP magazine, and Dazed Media across publishing, digital and exhibitions, and with brands including Samsung, Selfridges, Burberry and Ford. Dominique is an editorial consultant, and currently Editor for the British brand Fred Perry.

Mission and values

Elevate second hand fashion to the forefront of culture.